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This Privacy Policy explains to you the nature, scope and purpose of the processing of personal data (hereinafter referred to in short as "data") within the scope of providing our services as well as within our online offering and the websites, functions and content connected with it, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as the "online offering"). With regard to the terms used, such as "processing" or "controller", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).
ProvenCart e.K.
Am Kaiserkai 30
20457 Hamburg
Germany
Phone: +49 160 4522230
E-mail: business(at)socialume.com
Link to the legal notice: https://socialume.com/impressum/
Customer support: For questions regarding customer service and support, please contact us at: support@socialume.com
Please note that we do NOT offer any customer service or support at the business address, the telephone number or the e-mail address business(at)socialume.com! For support requests, please use exclusively support@socialume.com.
Note: In order to avoid spam e-mails, we have replaced the "@" in our e-mail address with "(at)". Please use the "@" again instead when you wish to contact us.
Visitors and users of the online offering (hereinafter we also refer to the data subjects collectively as "users").
"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
"Processing" means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers virtually any handling of data.
"Pseudonymisation" means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data are not attributed to an identified or identifiable natural person.
"Profiling" means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
"Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
"Processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
In accordance with Art. 13 GDPR, we inform you of the legal bases for our data processing. For users from the scope of application of the General Data Protection Regulation (GDPR), i.e. the EU and the EEA, the following applies, unless the legal basis is stated in this Privacy Policy:
In accordance with the legal requirements, and taking into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of the processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we take appropriate technical and organisational measures in order to ensure a level of protection appropriate to the risk.
The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical access to the data as well as the access, input, disclosure, assurance of availability and separation relating to them. Furthermore, we have established procedures that ensure the exercise of data subjects' rights, the deletion of data and a response to threats to the data. Furthermore, we already take the protection of personal data into account during the development or selection of hardware, software and procedures, in accordance with the principle of data protection by design and by privacy-friendly default settings.
Insofar as, within the scope of our processing, we disclose data to other persons and companies (processors, joint controllers or third parties), transmit them to them or otherwise grant them access to the data, this is only done on the basis of a legal permission (e.g. if a transmission of the data to third parties, such as to payment service providers, is necessary for the performance of the contract), users have consented, a legal obligation provides for this, or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
Insofar as we disclose, transmit or otherwise grant access to data to other companies within our group of companies, this is done in particular for administrative purposes as a legitimate interest and, beyond that, on a basis that complies with the legal requirements.
Insofar as we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation), or this happens in the context of using the services of third parties or disclosing or transmitting data to other persons or companies, this only takes place if it is done in order to fulfil our (pre-)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only where the legal requirements are met. This means that the processing takes place, for example, on the basis of special guarantees, such as the officially recognised determination of a level of data protection corresponding to that of the EU (e.g. for the USA through the "EU-US Data Privacy Framework") or compliance with officially recognised special contractual obligations.
You have the right to request confirmation as to whether the data in question are being processed and to obtain information about these data as well as further information and a copy of the data in accordance with the legal requirements.
You have the right, in accordance with the legal requirements, to request the completion of the data concerning you or the rectification of inaccurate data concerning you.
You have the right, in accordance with the legal requirements, to demand that the data in question be deleted without delay, or, alternatively, in accordance with the legal requirements, to request a restriction of the processing of the data.
You have the right to demand that you receive the data concerning you that you have provided to us, in accordance with the legal requirements, and to request their transmission to other controllers.
You also have the right, in accordance with the legal requirements, to lodge a complaint with the competent supervisory authority.
Exercising your rights: In order to exercise your rights mentioned above, you can contact us at any time. Please send your request by e-mail to: support@socialume.com or use the contact options provided in the legal notice. We will process your request without delay and at the latest within one month.
You have the right to withdraw consent you have given with effect for the future.
You can object to the future processing of the data concerning you at any time in accordance with the legal requirements. The objection may, in particular, be made against processing for the purposes of direct marketing.
"Cookies" are small files that are stored on the users' computers. Different information can be stored within the cookies. A cookie primarily serves to store the information about a user (or the device on which the cookie is stored) during or after their visit within an online offering. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offering and closes their browser. In such a cookie, for example, the contents of a shopping cart in an online shop or a login status can be stored. Cookies are referred to as "permanent" or "persistent" if they remain stored even after the browser is closed. In this way, for example, the login status can be stored if users visit a site again after several days. Likewise, the interests of users, which are used for reach measurement or marketing purposes, can be stored in such a cookie. A "third-party cookie" refers to cookies that are offered by providers other than the controller who operates the online offering (otherwise, if they are only the controller's cookies, they are referred to as "first-party cookies").
We may use temporary and permanent cookies and clarify this within the scope of our Privacy Policy.
If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offering.
A general objection to the use of the cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US-American website https://www.aboutads.info/choices/ or the EU website https://www.youronlinechoices.com/. Furthermore, the storage of cookies can be prevented by deactivating them in the settings of the browser. Please note that in this case you may not be able to use all the functions of this online offering.
The data processed by us are deleted or their processing restricted in accordance with the legal requirements. Unless expressly stated within this Privacy Policy, the data stored by us are deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention obligations.
Insofar as the data are not deleted because they are required for other and legally permissible purposes, their processing is restricted. This means that the data are blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.
We ask you to inform yourself regularly about the content of our Privacy Policy. We adapt the Privacy Policy as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or any other individual notification.
In addition, we process
of our customers, prospective customers and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.
We process the data of our customers within the scope of the ordering processes in our online shop in order to enable them to select and order the chosen products and services, as well as their payment and delivery, or execution.
The processed data include inventory data, communication data, contract data and payment data, and the persons affected by the processing include our customers, prospective customers and other business partners. The processing takes place for the purpose of providing contractual services within the scope of operating an online shop, billing, delivery and customer services. In doing so, we use session cookies for storing the contents of the shopping cart and permanent cookies for storing the login status.
Disclosure to SMM providers: In order to fulfil the ordered services (e.g. provision of Followers, Likes, Views, comments, shares, story views, etc.), we transmit to our SMM providers (Social Media Marketing providers) only the social media link or username of the customer that was specified in the order. No further personal data (such as name, e-mail address, address) are transmitted to the SMM providers. The transmission takes place on the basis of contract performance pursuant to Art. 6(1)(b) GDPR.
The processing takes place in order to fulfil our services and carry out contractual measures (e.g. carrying out ordering processes) and insofar as it is legally prescribed (e.g. legally required archiving of business transactions for commercial and tax purposes). In this respect, the information marked as required is necessary for the establishment and performance of the contract. We only disclose the data to third parties within the scope of delivery, payment or within the scope of the legal permissions and obligations, as well as where this is done on the basis of our legitimate interests, about which we inform you within the scope of this Privacy Policy (e.g. to legal and tax advisors, financial institutions, freight companies and authorities).
Users can optionally create a user account in which they can, in particular, view their orders. During registration, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data with regard to the user account will be deleted, subject to their retention being necessary for commercial or tax law reasons. Information in the customer account remains until its deletion, with subsequent archiving in the event of a legal obligation or our legitimate interests (e.g. in the event of legal disputes). It is the users' responsibility to back up their data upon termination before the end of the contract.
Within the scope of registration and renewed logins as well as the use of our online services, we store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as those of the users, in protection against misuse and other unauthorised use. This data is generally not passed on to third parties, unless it is necessary to pursue our legal claims as a legitimate interest or there is a legal obligation to do so.
Deletion takes place after the expiry of statutory warranty and other contractual rights or obligations (e.g. payment claims or performance obligations arising from contracts with customers), whereby the necessity of retaining the data is reviewed every three years; in the case of retention due to statutory archiving obligations, deletion takes place after their expiry.
We use external payment service providers via whose platforms the users and we can carry out payment transactions. Payment processing is handled via Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA, as the central payment service provider. The following payment methods are offered via Stripe:
Stripe is certified under the EU-US Data Privacy Framework. Further information on the use of data by Stripe can be found in Stripe's privacy policy: https://stripe.com/de/privacy.
Within the scope of the performance of contracts, we use the payment service providers on the basis of Art. 6(1)(b) GDPR. Otherwise, we use external payment service providers on the basis of our legitimate interests pursuant to Art. 6(1)(f) GDPR in order to offer our users effective and secure payment options.
The data processed by the payment service providers include inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as the contract-, sum- and recipient-related information. The information is necessary in order to carry out the transactions. However, the entered data are only processed by the payment service providers and stored with them. This means that we do not receive any account- or credit card-related information, but only information confirming or refusing the payment. Under certain circumstances, the data are transmitted by the payment service providers to credit agencies. The purpose of this transmission is identity and creditworthiness checks. In this regard, we refer to the terms and conditions and data protection notices of the payment service providers.
For the payment transactions, the terms and conditions and the data protection notices of the respective payment service providers apply, which can be accessed within the respective websites or transaction applications. We also refer to these for further information and for the assertion of rights of withdrawal, information and other data subject rights.
We process data within the scope of administrative tasks as well as the organisation of our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process within the scope of providing our contractual services. The processing bases are Art. 6(1)(c) GDPR and Art. 6(1)(f) GDPR. Customers, prospective customers, business partners and website visitors are affected by the processing. The purpose of, and our interest in, the processing lie in the administration, financial accounting, office organisation and archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information stated for these processing activities.
In doing so, we disclose or transmit data to the tax authorities, advisors, such as tax consultants or auditors, as well as other fee offices and payment service providers.
Furthermore, on the basis of our business interests, we store information about suppliers, organisers and other business partners, e.g. for the purpose of later contact. This predominantly company-related data we generally store permanently.
In order to operate our business economically and to be able to recognise market trends and the wishes of our contractual partners and users, we analyse the data available to us on business transactions, contracts, enquiries, etc. In doing so, we process inventory data, communication data, contract data, payment data, usage data and metadata on the basis of Art. 6(1)(f) GDPR, whereby the data subjects include contractual partners, prospective customers, customers, visitors and users of our online offering.
The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so, we may take into account the profiles of registered users with information, e.g. about the services they have used. The analyses serve us to increase user-friendliness, optimise our offering and improve cost-effectiveness. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with aggregated values.
Insofar as these analyses or profiles are personal, they are deleted or anonymised upon termination by the users, otherwise after two years from the conclusion of the contract. Otherwise, the overall business analyses and general trend determinations are prepared anonymously where possible.
Within our online offering, on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering) pursuant to Art. 6(1)(f) GDPR, we use industry-standard tracking measures insofar as these are necessary for the operation of the affiliate system. Below, we explain the technical background to the users.
The services offered by our contractual partners can also be advertised and linked on other websites (so-called affiliate links or after-buy systems, e.g. where links or services of third parties are offered after a contract has been concluded). The operators of the respective websites receive a commission if users follow the affiliate links and subsequently take up the offers.
In summary, it is necessary for our online offering that we can track whether users who are interested in affiliate links and/or the offers available from us subsequently take up the offers at the instigation of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented with certain values that can be a component of the link or set otherwise, e.g. in a cookie. The values include, in particular, the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking-specific values such as advertising medium ID, partner ID and categorisations.
The online identifiers of the users that we use are pseudonymous values. This means that the online identifiers themselves do not contain any personal data such as names or e-mail addresses. They only help us to determine whether the same user who clicked on an affiliate link or became interested in an offer via our online offering took up the offer, i.e. for example concluded a contract with the provider. The online identifier is, however, personal insofar as the partner company and also we have the online identifier together with other user data. Only in this way can the partner company tell us whether the respective user took up the offer and we can, for example, pay out the bonus.
Users can create a user account. During registration, the required mandatory information is communicated to the users and processed on the basis of Art. 6(1)(b) GDPR for the purposes of providing the user account. The processed data include, in particular, the login information (name, password and an e-mail address). The data entered during registration are used for the purposes of using the user account and its purpose.
The users can be informed by e-mail about information that is relevant to their user account, such as technical changes. If users have terminated their user account, their data with regard to the user account will be deleted, subject to a statutory retention obligation. It is the users' responsibility to back up their data upon termination before the end of the contract. We are entitled to irretrievably delete all of the user's data stored during the term of the contract.
Within the scope of using our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as those of the users, in protection against misuse and other unauthorised use. This data is generally not passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so pursuant to Art. 6(1)(c) GDPR. The IP addresses are anonymised or deleted after 7 days at the latest.
If users leave comments or other posts, their IP addresses can be stored for 7 days on the basis of our legitimate interests within the meaning of Art. 6(1)(f) GDPR. This is done for our security, in case someone leaves unlawful content in comments and posts (insults, prohibited political propaganda, etc.). In this case, we ourselves can be held liable for the comment or post and are therefore interested in the identity of the author.
Furthermore, we reserve the right, on the basis of our legitimate interests pursuant to Art. 6(1)(f) GDPR, to process the users' information for the purpose of spam detection.
On the same legal basis, we reserve the right, in the case of surveys, to store the IP addresses of the users for their duration and to use cookies in order to avoid multiple votes.
The personal information, any contact and website information as well as the content information communicated within the scope of the comments and posts are stored permanently by us until the users object.
When contacting us (e.g. via contact form, e-mail to support@socialume.com, telephone or via social media), the user's information is processed for the purpose of handling the contact request and its processing pursuant to Art. 6(1)(b) (within the scope of contractual/pre-contractual relationships) and Art. 6(1)(f) (other enquiries) GDPR. The users' information can be stored in a customer relationship management system ("CRM system") or comparable enquiry organisation.
AI-supported customer support: For the provision of our customer support, we use an AI-supported system based on the OpenAI API (OpenAI, L.L.C., 3180 18th Street, San Francisco, CA 94110, USA). When using the customer support, your enquiries and messages may be transmitted to OpenAI in order to be answered. OpenAI processes this data in accordance with its privacy policy: https://openai.com/privacy. The processing takes place on the basis of our legitimate interests pursuant to Art. 6(1)(f) GDPR for the efficient provision of customer support. OpenAI is certified under the EU-US Data Privacy Framework.
We delete the enquiries insofar as they are no longer required. We review the necessity every two years; furthermore, the statutory archiving obligations apply.
With the following notices, we inform you about the contents of our Newsletter as well as the registration, dispatch and statistical evaluation procedure, as well as your rights to object. By subscribing to our Newsletter, you agree to receive it and to the procedures described.
Content of the Newsletter: We send Newsletters, e-mails and other electronic notifications with promotional information (hereinafter "Newsletter") only with the consent of the recipients or a legal permission. Insofar as the contents are specifically described within the scope of registration for the Newsletter, they are decisive for the consent of the users. Otherwise, our Newsletters contain information about our services and about us.
Double opt-in and logging: Registration for our Newsletter takes place in a so-called double opt-in procedure. This means that, after registration, you receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with someone else's e-mail address. The registrations for the Newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the registration and confirmation time as well as the IP address. Likewise, the changes to your data stored with the dispatch service provider are logged.
Registration data: In order to register for the Newsletter, it is sufficient if you provide your e-mail address. Optionally, we ask you to provide a name for the purpose of personal address in the Newsletter.
The dispatch of the Newsletter and the associated success measurement take place on the basis of the recipients' consent pursuant to Art. 6(1)(a), Art. 7 GDPR in conjunction with § 7(2) no. 3 UWG, or, if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to Art. 6(1)(f) GDPR in conjunction with § 7(3) UWG.
The logging of the registration procedure takes place on the basis of our legitimate interests pursuant to Art. 6(1)(f) GDPR. Our interest is directed at the use of a user-friendly and secure Newsletter system that serves both our business interests and meets the expectations of the users and furthermore allows us to prove consent.
Cancellation/withdrawal – You can cancel the receipt of our Newsletter at any time, i.e. withdraw your consent. You will find a link to cancel the Newsletter at the end of each Newsletter. We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them, in order to be able to prove consent that was previously given. The processing of this data is limited to the purpose of a possible defence against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time.
The Newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server when the Newsletter is opened, or, if we use a dispatch service provider, from their server. Within the scope of this retrieval, technical information is initially collected, such as information about the browser and your system, as well as your IP address and the time of retrieval.
This information is used for the technical improvement of the services on the basis of the technical data, or of the target groups and their reading behaviour on the basis of their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include determining whether the Newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual Newsletter recipients. However, it is neither our endeavour, nor, if one is used, that of the dispatch service provider, to observe individual users. Rather, the evaluations serve us to recognise the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
Unfortunately, a separate withdrawal of the success measurement is not possible; in this case, the entire Newsletter subscription must be cancelled.
Our online offering is hosted on servers of Hetzner Online GmbH, Industriestraße 25, 91710 Gunzenhausen, Germany. The servers are located in the data centre in Falkenstein, Germany. Our online offering is based on Next.js 16 and is operated on Ubuntu servers with Nginx as the web server.
The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services as well as technical maintenance services, which we use for the purpose of operating this online offering.
In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, prospective customers and visitors of this online offering on the basis of our legitimate interests in an efficient and secure provision of this online offering pursuant to Art. 6(1)(f) GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).
E-mail dispatch via AWS SES: For the dispatch of e-mails (e.g. order confirmations, Newsletters), we use the service Amazon Simple Email Service (SES) of Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109-5210, USA. The processing takes place on the basis of our legitimate interests pursuant to Art. 6(1)(f) GDPR as well as in order to fulfil contractual obligations pursuant to Art. 6(1)(b) GDPR. Amazon Web Services is certified under the EU-US Data Privacy Framework. Further information on the use of data by AWS can be found in Amazon's privacy policy: https://aws.amazon.com/privacy/.
We, or our hosting provider, collect data on every access to the server on which this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of Art. 6(1)(f) GDPR. The access data include the name of the retrieved website, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.
Log file information is stored for security reasons (e.g. to clarify acts of misuse or fraud) for a maximum period of 7 days and then deleted. Data whose further retention is necessary for evidentiary purposes are exempt from deletion until the respective incident has been finally clarified.
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering within the meaning of Art. 6(1)(f) GDPR), we use Google Analytics 4 (GA4), a web analytics service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google uses cookies and similar technologies. The information generated by the cookies about the users' use of our online offering is generally transmitted to a Google server in the USA and stored there.
Google is certified under the EU-US Data Privacy Framework and thereby offers a guarantee of complying with European data protection law (https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf in order to evaluate the use of our online offering by the users, to compile reports on the activities within this online offering and to provide us with further services associated with the use of this online offering and the use of the internet. In doing so, pseudonymous usage profiles of the users can be created from the processed data.
We use Google Analytics 4 with IP anonymisation activated. This means that the users' IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
The IP address transmitted by the user's browser is not merged with other data from Google. The users can prevent the storage of the cookies by a corresponding setting of their browser software; the users can furthermore prevent the collection of the data generated by the cookies and relating to their use of the online offering by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Further information on the use of data by Google, as well as setting and objection options, can be found in Google's privacy policy (https://policies.google.com/privacy) as well as in the settings for the display of advertising by Google https://adssettings.google.com/authenticated.
The users' personal data are deleted or anonymised after 14 months.
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering within the meaning of Art. 6(1)(f) GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
Google is certified under the EU-US Data Privacy Framework and thereby offers a guarantee of complying with European data protection law (https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active).
We use Google Ads in order to place advertisements in the Google advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the advertisements. This allows us to display advertisements for and within our online offering in a more targeted manner, in order to present users only with advertisements that potentially correspond to their interests. If, for example, a user is shown advertisements for products in which they were interested on other online offerings, this is referred to as "remarketing". For these purposes, when our and other websites on which the Google advertising network is active are accessed, a code from Google is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (instead of cookies, comparable technologies can also be used). This file records which websites the user has visited, which content they are interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, visit time and further information on the use of the online offering.
Furthermore, we receive an individual "conversion cookie". The information obtained with the help of the cookie serves Google to compile conversion statistics for us. However, we only learn the anonymous total number of users who clicked on our advertisement and were redirected to a page provided with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
The users' data are processed pseudonymously within the scope of the Google advertising network. This means that Google does not store and process, for example, the name or e-mail address of the users, but processes the relevant data on a cookie-related basis within pseudonymous user profiles. This means that, from Google's point of view, the advertisements are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected about the users is transmitted to Google and stored on Google's servers in the USA.
Further information on the use of data by Google, as well as setting and objection options, can be found in Google's privacy policy (https://policies.google.com/technologies/ads) as well as in the settings for the display of advertising by Google https://adssettings.google.com/authenticated.
We use Google Search Console (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) and Bing Webmaster Tools (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA) in order to monitor and optimise the technical performance of our website in search engines. These tools are intended exclusively for website operators and do not collect any personal data from website visitors. The tools analyse technical data such as crawling status, indexing errors and search queries that lead to our website (without personal identification of the searchers).
Further information can be found in the privacy policies of Google (https://policies.google.com/privacy) and Microsoft (https://privacy.microsoft.com/de-de/privacystatement).
Within our online offering, on the basis of our legitimate interests in the analysis, optimisation and economic operation of our online offering and for these purposes, the so-called "Meta Pixel" (formerly Facebook Pixel) of the social network Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Meta") is used. For users outside the EU, the service is operated by Meta Platforms, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA.
Meta is certified under the EU-US Data Privacy Framework and thereby offers a guarantee of complying with European data protection law (https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt0000000GnywAAC&status=Active).
With the help of the Meta Pixel, it is possible for Meta, on the one hand, to determine the visitors of our online offering as a target group for the display of advertisements (so-called "Meta Ads"). Accordingly, we use the Meta Pixel in order to display the Meta Ads placed by us only to those Meta users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, determined on the basis of the websites visited) that we transmit to Meta (so-called "Custom Audiences"). With the help of the Meta Pixel, we also want to ensure that our Meta Ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Meta Pixel, we can furthermore track the effectiveness of the Meta advertisements for statistical and market research purposes, by seeing whether users were redirected to our website after clicking on a Meta advertisement (so-called "conversion").
The processing of the data by Meta takes place within the scope of Meta's data use policy. Accordingly, general notices on the display of Meta Ads can be found in Meta's data use policy: https://www.facebook.com/policy. Special information and details about the Meta Pixel and how it works can be found in Meta's help area: https://www.facebook.com/business/help/651294705016616.
You can object to the collection by the Meta Pixel and the use of your data to display Meta Ads. In order to set which types of advertisements are displayed to you within Meta, you can access the page set up by Meta and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.
You can furthermore object to the use of cookies that serve reach measurement and advertising purposes via the deactivation page of the Network Advertising Initiative (https://optout.networkadvertising.org/) and additionally the US-American website (https://www.aboutads.info/choices) or the European website (https://www.youronlinechoices.com/uk/your-ad-choices/).
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering within the meaning of Art. 6(1)(f) GDPR), we use the TikTok Pixel of TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (for users in the EU) or TikTok Inc., 10100 Venice Blvd., Culver City, CA 90232, USA (for users outside the EU).
The TikTok Pixel enables us to measure and optimise the effectiveness of our TikTok advertisements. It collects data about the actions that users perform on our website after they have clicked on a TikTok advertisement. The collected data include: page views, product views, purchases, registrations and other conversion events. This data is used in order to compile conversion statistics and to display targeted advertisements.
The data are processed pseudonymously. TikTok does not store and process the name or the e-mail address of the users, but processes the relevant data on a cookie-related basis within pseudonymous user profiles. The information collected about the users is transmitted to TikTok and stored on TikTok's servers.
Further information on the use of data by TikTok can be found in TikTok's privacy policy: https://www.tiktok.com/legal/privacy-policy. You can object to the use of your data for advertising purposes by TikTok by adjusting the settings in your TikTok app or using the opt-out function: https://www.tiktok.com/legal/cookie-policy.
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering within the meaning of Art. 6(1)(f) GDPR), we use Microsoft Clarity, a web analytics service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft Clarity enables us to analyse user behaviour on our website by creating session recordings (recordings of user sessions) and heatmaps.
In doing so, Microsoft Clarity collects the following data: mouse movements, clicks, scroll behaviour, page views, dwell time, browser information, operating system, device type, screen resolution and IP address (which is anonymised). This data is transmitted to Microsoft servers in the USA and stored there.
Microsoft is certified under the EU-US Data Privacy Framework. Further information on the use of data by Microsoft Clarity can be found in Microsoft's privacy policy: https://privacy.microsoft.com/de-de/privacystatement.
You can object to the data collection by Microsoft Clarity by using the opt-out function on the following page: https://clarity.microsoft.com/opt-out.
We use our own cookie consent management system in order to manage and document the users' consent to the use of cookies and similar technologies. This system enables you to manage your cookie preferences and to change them at any time.
Cookie categories:
Storage of your consent: Your cookie preferences are stored locally in your browser (localStorage) and are valid for a period of one year. After this period expires, you will be asked for your consent again. You can change your cookie settings at any time via the "Cookie Settings" link in the footer of our website.
The processing of your cookie preferences takes place on the basis of our legitimate interests pursuant to Art. 6(1)(f) GDPR in order to comply with the data protection requirements as well as in order to fulfil our legal obligations pursuant to Art. 6(1)(c) GDPR.
Stored data: Our cookie consent system stores the following data locally in your browser: your cookie preferences (necessary, analysis, marketing), the timestamp of consent and the version number of the consent system. This data is stored exclusively locally in your browser and is not transmitted to our servers.
We maintain online presences within social networks and platforms in order to be able to communicate with the customers, prospective customers and users active there and to inform them about our services there.
We point out that, in this context, data of the users may be processed outside the area of the European Union. This may result in risks for the users, because, for example, the enforcement of the users' rights could thereby be made more difficult. With regard to US providers that are certified under the EU-US Data Privacy Framework, we point out that they thereby undertake to comply with the data protection standards of the EU.
Furthermore, the users' data are usually processed for market research and advertising purposes. For example, usage profiles can be created from the usage behaviour and the resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements within and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behaviour and the interests of the users are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).
The processing of the users' personal data takes place on the basis of our legitimate interests in effective information of the users and communication with the users pursuant to Art. 6(1)(f) GDPR. If the users are asked by the respective providers for consent to the data processing (i.e. declare their agreement, e.g. by ticking a checkbox or confirming a button), the legal basis of the processing is Art. 6(1)(a), Art. 7 GDPR.
For a detailed presentation of the respective processing and the objection options (opt-out), we refer to the information of the providers linked below.
Also in the case of requests for information and the assertion of user rights, we point out that these can be asserted most effectively with the providers. Only the providers each have access to the users' data and can directly take appropriate measures and provide information. Should you nevertheless need help, you can contact us.
Within our online offering, on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering within the meaning of Art. 6(1)(f) GDPR), we use content or service offerings of third-party providers in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content").
This always requires that the third-party providers of this content perceive the IP address of the users, since without the IP address they could not send the content to their browser. The IP address is thus necessary for the display of this content. We endeavour to only use such content whose respective providers use the IP address solely for the delivery of the content. Third-party providers can furthermore use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. Through the "pixel tags", information such as the visitor traffic on the pages of this website can be evaluated. The pseudonymous information can furthermore be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, visit time as well as further information on the use of our online offering, as well as be linked with such information from other sources.
We integrate videos of the "YouTube" platform of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. When a page with embedded YouTube videos is accessed, a connection to YouTube's servers is established. In doing so, the user's IP address is transmitted to YouTube. If the user is logged in to YouTube, YouTube can assign the visit to their YouTube account.
The integration takes place on the basis of our legitimate interests pursuant to Art. 6(1)(f) GDPR for an appealing presentation of our online offering. YouTube uses cookies and similar technologies for the analysis of user behaviour and for the personalisation of advertising. Further information can be found in the privacy policy of Google/YouTube: https://policies.google.com/privacy. You can object to the data collection by YouTube by adjusting the settings in your YouTube account: https://adssettings.google.com/authenticated.
Within the scope of our contest participation, we process the following personal data:
Purpose of processing: The data are processed in order to enable your contest participation, to verify your submission, to fulfil rewards and to inform you about the status of your submission. The legal basis is Art. 6(1)(b) GDPR (contract performance) and Art. 6(1)(f) GDPR (legitimate interest in carrying out the contest).
Storage: Your submission data are stored in our database. The data are accessible to administrators for the review and management of the contest.
Data retention: We store your contest submission data for as long as is necessary for carrying out the contest, fulfilling rewards and complying with statutory retention obligations. After the retention period expires, the data are deleted, unless a legal obligation for further retention exists.
Disclosure: Your data are not passed on to third parties, unless it is necessary for the fulfilment of rewards (e.g. transmission of social media username/URL to SMM providers for reward delivery). In this case, the provisions from the section "Order processing in the online shop and customer account" apply.
Your rights: You have the right to obtain information about your stored contest data and to rectify or delete it. In order to exercise your rights, please contact us at support@socialume.com.